A Glimpse Inside the Moment Studio
We launched the Moment Studio – our creative newsroom for hire – to help brands create real time content optimized for engagement all day, every day. But how does it do it? What does a rundown look...
View ArticleDigiday: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Digiday discussed the video and how quickly it got to...
View ArticleMashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Mashable wrote about the video, which shows what you...
View ArticleHarvard Business Review: Advertisers Should Act More Like Newsrooms
CEO & Founder Ian Schafer was quoted in the Harvard Business Review HBR Blog Network’s article, “Advertisers Should Act More Like Newsrooms,”about real-time marketing and the transition to creative...
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Social Platform Security Tips: Don’t be the next Jeep or Burger King
If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers,...
View ArticleDigiday: Should Brands Have Newsrooms?
Deep Focus CEO and Founder Ian Schafer talks with Saya Weissman at Digiday about the creative newsroom approach for brands. Ian states: “Brands should have agencies that can apply a newsroom approach....
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Deep Focus Presents: An Evening of Disruption at Social Media Week New York
It’s Social Media Week here in New York and Deep Focus is hosting a panel discussion with some of the industry’s biggest disruptors. Join us at 6pm for a thought-provoking evening of why we should all...
View ArticlePSFK Takes Notice of Deep Focus’ Stance on Internet Security
Paul Colombo, Deep Focus Director of Technology, recently shared his ideas on internet security with Piers Fawkes at PSFK. Check out Paul’s article here.
View ArticleThe New York Times: Twitter Hackings Put Focus on Security for Brands
Tanzina Vega and Nicole Perlroth of The New York Times talk with Ian Schafer, Deep Focus Founder and CEO, about Twitter’s responsibility when it comes to the hacking of brand accounts. Ian stated: “I...
View ArticleFive Fast Truths About Real-Time Marketing
Deep Focus Founder and CEO, Ian Scafer, breaks down Five Fast Truths About Real-Time Marketing for AdAge. As Ian States, “Commenting on the Zeitgeist Isn’t Enough to Be Relevant.” Read Ian’s full post...
View ArticleFive Tips to Keep Your Brand Hack-Free in Social Media
Deep Focus gets noticed by Cotton Delo at Ad Age in the article Five Tips to Keep Your Brand Hack-Free in Social Media. Check it out here. Or read our original post, Social Platform Security Tips:...
View ArticleSoDA Likes What We Have to Say About Internet Security
SoDA took notice of Deep Focus’ stance on Internet Security. Our Director of Technology, Paul Colombo, recently wrote Social Platform Security Tips: Don’t be the next Jeep or Burger King and SoDA is...
View ArticleDigiday: Agencies Reshuffle for Real-Time
Jack Marshall talks with Deep Focus CEO and Founder Ian Schafer for Digiday’s new series, Fixing the Agency Model. They discuss how agencies are innovating and reinventing themselves, and how Deep...
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The Real Takeaway from Facebook’s Visual News Feed Redesign
Yesterday Facebook revealed its highly anticipated new News Feed, scheduled to roll out slowly to all Facebook users on the Web and through mobile within the next few weeks. While the announcement...
View ArticleSenior Developer
Deep Focus is seeking an experienced Back End focused Senior Developer to translate software requirements into concise and robust programming code. This role will work closely with the account team,...
View ArticleTime Takes Notice of Our Work with Pepsi
Olivia B. Waxman from Time covers our work with Pepsi in Here Is Why Pepsi Cans Shouldn’t Do the Harlen Shake. While Olivia may be concerned with exploding Pepsi cans, we assure you not a drop was...
View ArticleBusiness Insider: Pepsi Cans And Hot Pockets Are Doing The Harlem Shake
Business Insider’s advertising reporter Laura Sampler always wants to, “stay on top of the cool new thing”. Check our her article on one of 2013s hottest internet trends to date, the Harlem Shake,...
View ArticleBrand Channel: Viral Video Watch
Brand Channel serves up the viral video buzz with, Viral Video Watch: 15 Branded Harlem Shake Videos. Check out Shirley Brady’s top 15 picks, which include the Deep Focus Moment Studio’s work with...
View ArticleDigiday: Pepsi Gets in on the Harlem Shake
Saya Weissman at Digiday lends her thoughts on the importance of brands creating, and following, pop culture trends. Weissman states, “acting fast is absolutely critical for brands these days. Deep...
View ArticleMashable: Brands Give Shout Out for Marriage Equality on Facebook
The Deep Focus Moment Studio helps Absolut show its long time support of Marriage Equality. Check out Mashable’s overview of brands who showed their support online in Brands Give Shout Out for Marriage...
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