CEO & Founder Ian Schafer was quoted in the Harvard Business Review HBR Blog Network’s article, “Advertisers Should Act More Like Newsrooms,”about real-time marketing and the transition to creative newsrooms:
“Ad agencies and creatives will need to work more like a news organization, constantly adapting existing material and creating new content across all media. As Ian Schaeffer [sic] of digital agency Deep Focus puts it: ‘The process of arriving at the best social content looks more like ‘Newsroom’ than ‘The Pitch’. Creative and social staffers merge the zeitgeist with the brand ethos all day, every day.’”