Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Digiday discussed the video and how quickly it got to market.
In Digiday’s “Pepsi Gets in on Harlem Shake” Saya Weissman writes:
“In this day and age, popular culture and Internet culture overlap to the point where they’re pretty much the same thing. The key with Internet culture is speed. Gangnam Style was cool until very suddenly it was not. Pepsi agency Deep Focus moved fast — the Harlem Shake meme started to gain traction in a big way in the past week — and came up with its own twist, ‘Do The Pepsi Shake.’ The video explains what it is.”
The Moment Studio is Deep Focus’s creative newsroom for hire. The Moment Studio uses an editorial operations model to create highly shareable, highly engaging short-form branded content in real time.
The real show started, though, after we started opening those cans.