Digiday Discusses Brands Commenting on Important Issues, Smart or Intrusive?
Saya Weissman at Digiday discusses why brands commenting on important issues can be intrusive, but if done right, can be smart advertising. The Deep Focus Moment Studio recently created an image for...
View ArticleThe Gaily Grind: Groupon, Absolut, and Other Companies and Celebrities Go Red...
The Gaily Grind author Adrian Garcia took notice of our work for Absolut in support of Marriage Equality! And he used our image front and center in his article, Groupon, Absolut, and Other Companies...
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Deep Focus Scores a Hat Trick at the Shorty Awards
April 9, 2013, 5:37 p.m. EDT NEW YORK, NY, Apr 09, 2013 (Marketwired via COMTEX) — Deep Focus (www.deepfocus.net), the digital agency for the social age, took part in three top honors at the Real-Time...
View ArticleDeep Focus Talks Storytelling at the #Rethink Series
Deep Focus Executive Creative Director Ken Kraemer was recently asked to speak at Grind in the monthly speaking series #Rethink. Check out Ken’s #Rethink Storytelling presentation and Q&A where he...
View ArticleAdweek: Twitter Drops Music App, Amps Up Media Ambitions
Tim Peterson of Adweek talked with Deep Focus CEO and Founder Ian Schafer about the newly available Twitter Music. Announcing last week that they had acquired music discovery service We Are Hunted,...
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Consumer Intel Roundup
The Power of Deletion in Social Media What explains the shifting behaviors in teens away from profile-structured social media? Why has the “share-more” ethos of Facebook not translated to this next...
View ArticleSave the Date: Deep Focus at Creative Week NYC
Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts. Deep Focus is proud to participate, hosting two events on Wednesday May 8th. Deep...
View ArticleeMarketer: Real-Time Marketing, Speeding Up the Creative Process
eMarketer just released a new report, Real-Time Marketing, Speeding Up the Creative Process by Debra Aho Williamson. Deep Focus CEO and Founder Ian Schafer, and Executive Creative Director Ken Kraemer,...
View ArticleCopywriter
Deep Focus is seeking a Copywriter. This individual will use their natural affinity for pop culture and their ability to internalize what is special about our clients’ brands to create inspiring and...
View ArticleDeep Focus Q&A with Twitter Advertising
Deep Focus CEO and Founder Ian Schafer recently talked with Twitter Advertising in a two part Q&A for their Agency Influencer Series. Ian shared his insights on creating content optimized for...
View ArticleAdweek: Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
Deep Focus talks with Christopher Heine at Adweek about our newest client and the latest addition to our Moment Studio team. Deep Focus today is announcing it’s netted a pair of notable fish, landing...
View ArticleRon Lent Joins Deep Focus’ Moment Studio as Creative Director
May 20, 2013 12:00 ET NEW YORK, NY–(Marketwired – May 20, 2013) – Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency’s creative newsroom model that focuses on real-time...
View ArticleNespresso USA Awards Deep Focus Social Media Business
May 20, 2013 12:00 ET NEW YORK, NY–(Marketwired – May 20, 2013) – Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social...
View ArticleBrandchannel: Nespresso Sticks With Distribution Model Despite Increased...
Brandchannel discusses Nespresso’s move into the US and China markets. And the hiring of Deep Focus as their U.S. Social Media Agency of Record. Dale Buss states: “Another sign of Nespresso’s serious...
View ArticleSocial Barrel: Social Media Advertising Dollars Should be Spent on Creating...
According to a recent study by BIA / Kelsey, social media advertising spending will have reached 11 billion dollars by 2017. Ian Schafer, Deep Focus CEO and Founder, talks with Neal Alfie Lasta at...
View ArticleDigiday: Brands that are Getting the Most Social Buzz
Conversations around brands on social media are just as important as engagement. Giselle Abramovich with Digiday takes a look at the top ten brands being talked about on social media today. And we’re...
View ArticleMashable: Beneful Creates ‘Dog Goldberg Machine’ and It’s Pretty Spectacular
Ian Schafer, Deep Focus CEO and Founder, talks with Todd Wasserman at Mashable about our Dog Goldberg Machine for Purina. And the more than half dozen dogs it took to create it! Ian states, “It wasn’t...
View ArticleBuzzFeed: This Dog Goldberg Machine Is The Cutest And Coolest Thing Ever
Ryan Broderick at BuzzFeed describes Deep Focus’ Dog Goldberg Machine for Purina as an, “excellent piece of dog-vertising.” Well thanks, we sure think so! Check it out here.
View ArticleGizmodo: The Dog Goldberg Machine Is the Best Rube Goldberg Machine
Leslie Horn at Gizmodo reviews Deep Focus’ Dog Goldberg Machine for Purina. She states: “This might be an ad for Beneful dog food, but who cares. The Dog Goldberg Machine is just the greatest, most...
View ArticleAssociate Communications Manager
Deep Focus is looking for a smart, energetic and tech-comfortable candidate who is familiar with and actively uses Facebook, Twitter, YouTube, Foursquare and other Web 2.0 platforms to join our team as...
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