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Brandchannel: Nespresso Sticks With Distribution Model Despite Increased Competition

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Brandchannel discusses Nespresso’s move into the US and China markets. And the hiring of Deep Focus as their U.S. Social Media Agency of Record. Dale Buss states:

“Another sign of Nespresso’s serious intentions in the US is its hiring of a new agency to handle its American social media account, Deep Focus.”

Read the article here.


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