Junior Designer
Deep Focus is a full-service, interactive marketing agency, founded in 2002. Its focus is on measurable, results-driven engagement. Its vision is to bring brands closer to people and people closer to...
View ArticleCNN Talks with Deep Focus About Our Dog Goldberg Video for Beneful
Deep Focus’ Dog Goldberg video for Beneful has seen lots of success since launched in early July. Now CNN has taken notice! Ian Schafer, Deep Focus CEO and Founder, talks with Jeanne Moos of CNN about...
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Deep Focus is a full-service, interactive marketing agency, founded in 2002 and dedicated to measurable, results-driven engagement. Its vision is to bring brands closer to people and people closer to...
View ArticleAd Age: 10 Early-Adopter Brands That Are First to Try New Technology
Cotton Delo with Ad Age Digital looks at 10 Early-Adopter Brands That Are First to Try New Technology. Two of our clients, Pepsi and Purina, proved innovative enough to make the list! Cotton states,...
View ArticleDeep Focus Adds to Senior Leadership Team
August 19, 2013 11:58 ET NEW YORK, NY–(Marketwired – Aug 19, 2013) – Frank Pedersen has been named Managing Director of Deep Focus, the digital agency for the social age. The appointment is effective...
View ArticleWhat It’s Like to Wear Google Glass
Ian Schafer, Deep Focus CEO and Founder, was one of a few lucky people to test out Google Glass this summer. After a few months of wearing the new product, Ian offers his insights to Ad Week, and his...
View ArticleHuffington Post Interviews Deep Focus at Advertising Week
Advertising Week is upon us in NYC. Deep Focus’s very own Executive Creative Director Ken Kraemer and Moment Studio Manager Christina Cooksey visited the Huffington Post stage to discuss all things...
View ArticleDeep Focus at Advertising Week: Live In The Moment
Let’s create something fun and relevant for a great brand LIVE in real time. That’s what the Deep Focus Moment Studio and Twitter did today at our Advertising Week session, Live In The Moment. We went...
View ArticleWinning In A Mobile First World
Deep Focus CEO and Founder Ian Schafer joined some of the industry’s most innovative thinkers at Advertising Week session Winning In A Mobile First World. As clients and agencies alike scramble to...
View ArticleAd Age: Everyone Wants In on Content, But What’s the Best Approach?
Natalie Zmuda and Alexandra Bruell with Ad Age dissect a dilemma faced by many marketers today. Which models will work best for their content-marketing strategy? And what strategies and structures will...
View ArticleDeep Focus Wins at W3 Awards and OMMA
NEW YORK, NY–(Marketwired – Sep 26, 2013) – Deep Focus has won Best in Show/B2C in Branded Content for Beneful’s “Hug Your Dog Day” at the W3 Awards, the International Academy of the Visual Arts...
View ArticleBrands Flying Off the Twitter Handle
Shakespeare famously said, “A rose by any other name would smell as sweet”. But, is a brand by any other name the same thing? Yesterday, the NY Post reported on the emerging phenomenon of Twitter...
View ArticleEngine Group to Acquire FlipScript
Deepening of Engine’s global presence gathers pace in Asia Fast growing Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus and Jam (London UK)...
View ArticleDeep Focus Wins Regional Gold for Work with Cole Haan
Winners for this year’s Jay Chiat Awards for Strategic Excellence in Advertising were announced this week at the 4A’s fourth annual Strategy Festival.Deep Focus, along with BBH NY, won Regional Gold...
View ArticleAdAge: New York’s Deep Focus, London’s Jam Gain a Sibling Agency in China
AdAge covers Engine’s recent purchase of Flipscript, a Shanghai based digital creative agency. Renamed Deep Focus/Flipscript, the move creates a digital and social micro-network spanning the globe....
View ArticleDeep Focus Wins Gold for Pepsi “Live for Now” at The Internationalist Awards...
NEW YORK, NY–(Marketwired – Nov 18, 2013) – Deep Focus, part of Engine USA, took home Gold for Pepsi’s “Live for Now” at the 2013 Internationalist Awards for Innovative Digital Solutions in New York...
View ArticleWarc: Purina Adopts Personalised Marketing
Purina, the pet food division of Nestlé, has yielded substantial benefits from tapping Twitter to pursue personalised, real-time marketing with members of its target audience. Speaking at the ANA...
View Article2014 Forecast: The Deep Focus Digital Marketing Outlook
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big...
View ArticleAdweek: Which Odd Food Choice Will Become the Next Lay’s Chip?
Gabriel Beltrone with Adweek takes notice of Deep Focus’ latest work for Lay’s. Gabrielle states, “The goal? To get you excited and perhaps slightly freaked out by the return of Lay’s crowd-sourced...
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