Natalie Zmuda and Alexandra Bruell with Ad Age dissect a dilemma faced by many marketers today. Which models will work best for their content-marketing strategy? And what strategies and structures will allow them to capitalize on content?
Deep Focus has paved the way with the success of our Moment Studio’s newsroom approach, and others are taking note:
“In a year-and-a-half, the shop’s Moment Studio group has seen a boost in subscriptions, which now account for about 17% of the company’s revenue.”
Read the whole article here.