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Does Facebook Create Business Value?

Deep Focus: Does Facebook Create Business Value?

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Deep Focus Wins Gold for Pepsi “Live for Now” at The Internationalist Awards...

NEW YORK, NY–(Marketwired – Nov 18, 2013) – Deep Focus, part of Engine USA, took home Gold for Pepsi’s “Live for Now” at the 2013 Internationalist Awards for Innovative Digital Solutions in New York...

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Warc: Purina Adopts Personalised Marketing

Purina, the pet food division of Nestlé, has yielded substantial benefits from tapping Twitter to pursue personalised, real-time marketing with members of its target audience. Speaking at the ANA...

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2014 Forecast: The Deep Focus Digital Marketing Outlook

Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big...

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Adweek: Which Odd Food Choice Will Become the Next Lay’s Chip?

Gabriel Beltrone with Adweek takes notice of Deep Focus’ latest work for Lay’s. Gabrielle states, “The goal? To get you excited and perhaps slightly freaked out by the return of Lay’s crowd-sourced...

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eMarketer: Nestlé Purina Responds to Pet Owners One-to-One

Debra Aho Williamson of eMarketer recently talked with Michael Kotick, Senior Brand Manager at Nestlé Purina, about the importance of real-time marketing. Our Deep Focus Moment Studio has helped Nestlé...

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Campaign Asia-Pacific: Deep Focus/Flipscript becomes Hermès’ social-media...

Deep Focus/Flipscript, our sibling agency based out of Shanghai, China, has won social media work with French luxury brand Hermès. Agency MD, Wong Kian-fong, talked with Benjamin Li at  Campaign...

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Deep Focus at Social Media Week: The Future of Content in a Mobile World

Social Media Week New York wrapped up Friday and Deep Focus was there. Ian Schafer, Deep Focus CEO and Founder, moderated The Future of Content in a Mobile World along with an all star panel that...

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AdAge: Don’t Look Now: The Digital Ad Economy Is Heading For a Correction

Our very own Ian Schafer, Deep Focus CEO and Founder, shares his thoughts on the future of mobile advertising with AdAge. Ian states, Mobile has not only become the primary way that people are...

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Adweek: Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Deep Focus talks to Adweek’s Kristina Monllos about our new partnership to lead global and U.S. marketing for Pernod Ricard’s Olmeca Altos tequila brand. Lisa McCann, global marketing director for...

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